I connect what companies build to why customers care. I'm a product marketer with deep roots in brand strategy, turning complex products into clear, differentiated value across consumer and B2B.
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I’m based in Dublin, California. Working wherever the Wi-Fi holds up.
For 15 years, I've built marketing across brand positioning, product launches, sales enablement, and lifecycle messaging.
I am a whole-brain marketer
I think left and right. Analytical and creative. Brand and performance. Strategy and execution. I started in brand strategy, grounded in research and positioning, and carried that foundation into product marketing and go-to-market execution.
I wear multiple hats
I started in agencies where wearing multiple hats wasn't optional. I ran accounts from research through launch, connecting strategy, creative, and performance. That taught me to pressure-test ideas against real execution, make tradeoffs early, and ship quickly when assumptions break.
I think in systems
Customer needs and business goals aren't separate. They're the same problem viewed from different angles. Brand affinity and conversion aren't opposing forces. They're a flywheel.
I’ve worked with…